IRON WILL PERFORMANCE
Nutrition That Powers Stronger, Healthier Animals
At Iron Will Performance, we know that your animals are more than just livestock or performance athletes — they’re an integral part of your family and operation. That's why we’ve made it our mission to provide effective, high-quality nutrition solutions for both livestock and performance horses.
Whether you’re raising cattle or training high-level equine athletes, we understand the challenges you face in ensuring your animals perform at their best and stay healthy in a constantly changing environment.
A COMMITMENT TO ANIMAL HEALTH AND PERFORMANCE
Founded by Cooper and Jenny Fields, Iron Will Performance was born from our own struggles in the livestock and performance horse industries. In 2015, we reached a breaking point in our stocker operation, facing common issues like BRD followed by secondary health problems, over-reliance on antibiotics, rising concerns about antibiotic resistance resulting in chronics, and a lack of performance . We knew there had to be a better way.
After extensive research, conversations with industry experts, and a lot of hands-on testing, we created Iron Will Performance to address the core of animal health: the gut. We developed products that focus on nurturing a healthy digestive system, enhancing nutrient absorption, and improving overall health. Our solutions not only help maximize performance but also support natural immunity and longevity, allowing you to raise animals that thrive.
POWERING LIVESTOCK FROM THE INSIDE OUT
The foundation of optimal livestock productivity starts with a healthy gut. We believe that the gut is the key to efficient digestion, nutrient utilization, and a robust immune system. Our formulations are designed to promote a balanced gut environment — one that enhances feed and water consumption and supports overall well-being.
Iron Will Performance products help create an environment where your livestock can thrive, minimizing the need for antibiotics and promoting natural health. When antibiotics are necessary, our products work synergistically to boost their effectiveness, giving you a comprehensive approach to animal care that’s both sustainable and cost-effective.
PERFORMANCE HORSES: EXCELLENCE IN EVERY STEP
As performance horse owners ourselves, we understand the unique challenges that come with maintaining peak performance. The demands of training, competition, and recovery require a higher level of care and attention to detail in nutrition. That’s why Iron Will Performance offers products specifically formulated to support the health and performance of high-level athletes.
Our products help enhance gut health, improve energy levels, and support quicker recovery times, so your horses can continue to perform at their best, day in and day out. Whatever your discipline, Iron Will Performance provides the support you need to keep your athletes healthy, strong, and ready for whatever challenge lies ahead.
WHY CHOOSE IRON WILL PERFORMANCE?
Holistic Approach:
We take a holistic approach to animal care, recognizing how all parts of an animal’s body are interconnected and work together to create optimal health and performance.
Simplicity and Efficiency:
We know that your time is valuable. That’s why we focus on creating products that are simple to use but highly effective. Our solutions are designed to seamlessly integrate into your routine and deliver results you can count on.
Quality Ingredients:
We source only the highest-quality ingredients from trusted, reputable suppliers. Each product is crafted with care to ensure the best possible results for your livestock and performance horses.
Commitment to Excellence:
Our products are backed by years of research, hands-on experience, and a genuine passion for animal care. We are unwavering in our commitment to providing the best for your animals, whether they’re livestock or performance horses.
READY TO MAKE A DIFFERENCE FOR YOUR ANIMALS?
At Iron Will Performance, we’re more than just a livestock and performance horse nutrition company — we’re your partner in building healthier, stronger animals. Whether you’re focused on improving livestock health or elevating your horse’s performance, we have the solutions you need to make a real difference.
JOIN THE IRON WILL PERFORMANCE FAMILY TODAY
With our products, dedication, and unwavering commitment to animal health, you’ll see the results in the strength, vitality, and performance of your animals. Together, we can achieve the highest standards of care and success.